Deluged with SEO marketers trying to get me to put links to their e-commerce sites on this blog. None of them are offering much individually, but added together it would be a fair-ish sum were I to say ‘yes’ to them all.
A quick and pithy message to them all: Fuck Off.
Apols if you’re sick of this topic (I’ve written about it before). I’m coming back to it because it’s a daily reminder, for me (yes, I’m getting these offers almost daily), of just how bonkers and corrupted the web has become.
The demands of SEO make every link suspect. Really doesn’t matter what you’re reading online, or where. Somebody, somewhere has probably paid for at least some – maybe all – of the links on the page. That’s rarely flagged, if ever.
To my ageing and increasingly irrelevant eye, this is dangerous. We used to educate kids to spot the difference between advertising and ‘real’ programmes on the TV and in other media (or at least, they tried to teach my generation. How about yours?). Nobody’s teaching anybody how to spot affiliate marketing and paid-for backlinks masquerading as ‘real’ content and ‘real’ click recommendations. Most parents haven’t got a sodding clue, so they could never teach their kids.
Does this matter? Do you care? Does anybody care?